WHAT?
Blugrass Group is founded on the principle of fostering a fair and equitable music industry that values true artistry above all else. We aim to break the cycle of favoritism and reliance on social metrics by championing authentic talent and genuine creativity. Our mission is to empower artists to create music that is meaningful, impactful, and true to their artistic vision, without the constraints of commercial interests or industry trends. By promoting a culture of inclusivity, integrity, and artistic freedom, we seek to elevate the voices of independent creators and reshape the landscape of the music industry for the better.
WHO?
Blugrass Group was founded by Ritwik Punjwani (R) and Rishabh Jain (L), two childhood best friends bound by their shared passion for music and creativity. Both having been professional musicians in their early years, they developed a deep understanding of the music industry’s inner workings and its creative intricacies. Their musical journey, however, was only the beginning.
After completing their respective degrees, Ritwik and Rishabh reunited in London with a shared vision to make a lasting impact on the creative landscape. Fuelled by ambition and countless late-night brainstorming sessions, they turned their humble living room into the birthplace of Blugrass Group. It was there, surrounded by instruments, notebooks, and a determination to disrupt the norms, that the company began to take shape.
Blugrass Group is more than just a company; it is the embodiment of their lifelong dream to bridge the gap between artistry and opportunity.
WHY?
At Blugrass Group, we’re not just building a company — we’re creating a legacy. In a world saturated with fleeting trends and surface-level moments, our goal is to shape something enduring and meaningful. Our mission is to amplify authenticity, celebrate artistry, and drive innovation in music and culture, pushing boundaries and redefining possibilities.
Blugrass Group is built on a simple yet profound vision: to give a platform to the unheard. We are here to uplift those brimming with talent but lacking the resources to showcase their potential. At Blugrass, we envision a world where talent and originality take center stage, free from the constraints of commercial pressures and conformity. True artistry should lead the way — not the chase for profits or fitting into predefined molds.
Our mission is clear: to disrupt the status quo and redefine industry standards. We stand for authentic talent, inclusivity, integrity, and artistic freedom, striving to create a culture that values creativity above all else. Together, we aim to reshape the industry into one where vision and passion are the cornerstones of success.