In an era ruled by spotless branding and streaming stats, will today’s pop stars be remembered like the legends before them? This piece explores why storytelling, controversy, and cultural impact—not just music—are key to building a lasting legacy in the modern music industry.

Spotify’s journey from a disruptive music streaming startup to a global powerhouse has been nothing short of remarkable. Since its launch...

In recent years, the music industry has witnessed a significant shift as music catalogue acquisition has become a booming trend. Private...